HAWAIIAN AIRLINES
Client
HAWAIIAN AIRLINES
Role
Design Partner, Lippincott
Disciplines
BRAND IDENTITY, CREATIVE DIRECTION, CUSTOMER JOURNEY, LAUNCH DEVELOPMENT
Elevating Hawaiian Airlines’ spirit of authentic hospitality
Hawaiian Airlines sought to modernize its brand while honoring its rich Hawaiian heritage. We focused on refreshing its design elements to enhance the customer experience and support business growth.
The updated logo features the Pualani flower, while the color palette draws inspiration from Hawaii’s vibrant landscapes. Each aircraft is adorned with a Maile lei, symbolizing warmth and hospitality.
“Aline and team brought great sensitivity and listening to the process and developed an identity that consumers loved and employees rallied around as a symbol of our shared purpose.”Avi MannisSenior Vice President, Chief Marketing and Communications
Graphis Design Annual · HOW International Design Awards · The Design Air Awards · REBRAND
