TIMBERLAND

Client
TIMBERLAND

Role
Design Partner, Lippincott

Disciplines
BRAND IDENTITY, CREATIVE DIRECTION, MOTION GRAPHICS, PACKAGE DESIGN

Evolving an iconic brand for future growth

Since the debut of its legendary yellow boot in 1973, Timberland has transformed into a vibrant global cultural icon, captivating outdoor enthusiasts, tradespeople, and celebrities alike.

To ignite this brand’s evolution, we crafted a bold new visual identity that harmonizes the energy of fashion with a deep commitment to nature and sustainability. This transformation included a custom typeface, a refined logotype, and the innovative “Tree Path” visual element.

“A true collaborator and partner is someone who not only listens, but also challenges and guides the conversation—both strategically and creatively—towards a stronger outcome. Thank you, Aline, for being that trusted partner in elevating the Timberland brand’s look and feel.”Bevan BloemendaalVP, Global Retail & Creative Services